“There will be no winner takes all, and a bunch of losers, in linear programming as well as interactive.
“I think the average American household wants to subscribe to two to three entertainment properties at a time, of all sorts,” he told VentureBeat. In June 2019, Zelnick questioned why video games companies would want to enter the subscription market, suggesting current consumer behaviour isn’t suited to the business model. He responded: “In terms of how specific arrangements with specific titles pan out, we typically don’t go into that level of detail except to say we enter into those arrangements with a view that they will benefit the titles, they will benefit us and that they will benefit our partners, and more often than not, we’re able to do all three of those things.” Later in the call, Zelnick was asked to discuss the recent move to offer Grand Theft Auto V through subscription services PlayStation Now and Xbox Game Pass, and the impact it’s had on GTA Online’s performance. We are ecumenical and we are open-minded.” “It’s obviously early days for many technologies including streaming technology. “So, it’s early days for all these platforms.” Zelnick added.
“And we’re pleased that we have a great partnership with Microsoft and we’re mostly pleased that the title is such a big hit, it’s sold in more than two million units and it’s won 75 game awards. “Generally speaking, we think subscription offerings to the extent they exist are probably better suited to catalogue, but we’re willing to take experimental chances when it makes sense for a particular title and when the deal underlying that option also makes sense for us.
The outer worlds on game pass full#
Outer Worlds launched on Game Pass the same day the full priced game released “I think what we’ve said all long is that generally speaking, we want to be where the consumer is. “It’s hard to say,” CEO Strauss Zelnick replied. During Take-Two’s third quarter earnings call on Thursday, the publisher was asked whether the move had “helped or hurt the success of the franchise”.
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